SIMULATION AD0-E560 QUESTIONS, VALID AD0-E560 TEST PREPARATION

Simulation AD0-E560 Questions, Valid AD0-E560 Test Preparation

Simulation AD0-E560 Questions, Valid AD0-E560 Test Preparation

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Tags: Simulation AD0-E560 Questions, Valid AD0-E560 Test Preparation, AD0-E560 Exam Overviews, Exam AD0-E560 Experience, AD0-E560 Valid Test Braindumps

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Adobe Marketo Engage Architect Master Sample Questions (Q16-Q21):

NEW QUESTION # 16
A new data enrichment program provides robust profiling data but uses an extraordinary amount of API calls, over 50,000 per day. The demand generation team wants to trigger this enrichment immediately to ensure that Sales has the most up-to-date information as new leads are created. Management wants the enrichment program installed before the company's Global World Tour that will attract 100,000 attendees worldwide.
Which two recommendations would be made to the marketing team prior to integration? (Choose two.)

  • A. Additional API calls will be needed for this account; talk to Marketo regarding potential additional costs
  • B. Use trigger on form fillout to avoid rate or concurrency limit failures because each enrichment will be done in real-time and will scale during high-volume loads.
  • C. Use batch methods to enrich data daily to avoid rate or concurrency limit failures; leads will not be enriched immediately
  • D. Prioritize the rate limit to 500 calls per 20 seconds to ensure that the enrichment application will not compete with other integrations

Answer: A,C


NEW QUESTION # 17
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?

  • A. Create an operational Smart List for each stage of the funnel and export to a dashboard
  • B. Create a People Performance Report and add Opportunity Metrics to measure success
  • C. Create a Success Path Analyzer report and compare data from different timeframes
  • D. Create a Program Performance Report to calculate success and new people acquired by the program

Answer: C


NEW QUESTION # 18
How can you scale a Marketo Engage instance for global campaigns?

  • A. Create separate workspaces for each region
  • B. Avoid using dynamic content
  • C. Consolidate all campaigns into a single workspace
  • D. Use Smart Lists for all segmentations

Answer: A


NEW QUESTION # 19
A marketing team wants to modify their sales process to add an extra step where CRM-based operators will qualify leads before passing them to field sales agents. The marketing team needs guidance since this is a new function for them, but they cannot spend much time updating Marketo since SDR reps are being hired in two weeks.
Which step is essential before this change goes into effect?

  • A. Check existing nurture programs, and advise the business of overlapping areas between SDR involvement and automated nurtures
  • B. Check that the database size will still be compliant with the expected volume of new leads that the SDRs will manage
  • C. Review the existing lead segmentation and lead routing automations, and edit them so alerts will be sent to SDRs instead of sales managers
  • D. Create a new lead scoring model before hiring SDR reps

Answer: C


NEW QUESTION # 20
A client observes low engagement rates due to spam complaints.
What action is recommended?

  • A. Warm up IP addresses
  • B. Adjust recipient preferences
  • C. Increase sending frequency
  • D. Use double opt-in for subscriptions

Answer: D


NEW QUESTION # 21
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